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Krypton Street Initiates Coverage On LQR House Inc. (NASDAQ: YHC) Starting This Morning—Wednesday, July 16, 2025
(YHC) Comes Backed By Several Potential Catalysts Which Have Just Pushed It To The Top Of Our Watchlist Including:
Razor-Thin Float With Under 1.1M Shares Available Could Set The Stage For Big Swing Potential If Demand Begins To Shift.
It Recently Moved Approximately 238% In Just Two Weeks.
Pull Up (YHC) This Morning While It's Still Early…
July 16, 2025 Early Coverage | See Why (YHC) Is Lighting Up Our Radar Right Now Dear Reader. Please tell me you're watching (YHC) right now. (YHC) tapped $4.41 in the early session, marking an approximate 27% overnight move from yesterday's $3.46 open. (YHC) is currently trending above several key moving averages tracked by Barchart, while at the same time it's triggering multiple bullish signals on TradingView's technical analysis dashboard. In 2025, the global market for adult beverages reached approximately $1.94T, up from $1.79T the year prior. With projections pointing toward $6.48T by 2037, this space is clearly expanding—but much of it still runs on outdated infrastructure. Supply chains are sluggish. Distribution remains fractured. And while other consumer categories have rapidly modernized, this one is only beginning to unlock its digital potential. That's where LQR House Inc. (NASDAQ: YHC) enters the conversation—at a pivotal moment for both the industry and the company itself. Following a recent reverse split, (YHC)'s share structure has changed significantly. The number of issued and outstanding shares has shifted from over 37 Mln to fewer than 1.1 Mln available to the public. When floats become this small, the potential for momentum can change quickly if demand begins to shift. That appears to be happening already. (YHC) Makes An Approximate 238% Move In Two Weeks…
From July 1 to July 14, (YHC) moved approximately 238%, from $1.46 to $4.94—a shift that appears to be aligning with growing interest in the company's model. (YHC) is positioning itself as a digital force within a legacy-dominated space—blending direct-to-consumer fulfillment, creator-driven campaigns, and a technology-powered sales engine to bring emerging brands into the modern age. The structure may have tightened. But the scope of what the company is building continues to expand. CWSpirits.com: A Platform Designed for the Modern Buyer
At the core of (YHC)'s operations is CWSpirits.com, a full-scale digital storefront offering direct-to-door access to premium, small-batch, and top-shelf beverage labels. Whether customers are seeking a new boutique release or a household name, the site curates and delivers across the U.S.—with convenience, transparency, and speed. What separates CWSpirits.com is control. (YHC) doesn't simply list products—it manages the full pipeline, from marketing and promotion to logistics and conversion tracking. This control enables the company to deliver a streamlined customer experience while generating valuable insights for the brands it supports. 
Marketing That Moves Products
(YHC) takes a radically different approach to promotion. Rather than selling vague impressions, the company builds campaigns designed to drive measurable results on its own platform. Using proprietary analytics, real-time reporting, and AI-assisted targeting, each campaign is tied to tangible product movement—not guesswork. The company's influencer network—spanning over 460 creators with more than 38 Mln collective followers—gives it a powerful media engine to amplify campaigns quickly and precisely. 
Whether launching a niche craft label or revitalizing a heritage brand, (YHC) turns awareness into action. Recent Campaigns Signal Growing Momentum
2025 has been a year of high-velocity execution. On July 8, LQR House launched a new campaign for Montauk Distilling Co., promoting a bold cinnamon-based release with a three-month program focused on content, digital ads, and platform integration. Just days earlier, on July 3, the company announced its third significant order from Of The Earth Distribution in Ontario—176 cases of SWOL Tequila, one of LQR's fully-owned premium labels. With 40 new venues now offering the product in Canada and an updated packaging design hitting shelves, demand continues to expand both online and on-premise. In June, LQR signed a new partnership with Saltwater Woody, a brand known for its real fruit infusions and clean ingredients. It's the kind of product today's content creators and modern buyers gravitate toward—differentiated, story-driven, and built for digital-first distribution. (YHC) is handling the full campaign rollout. Building Brands, Not Just Promoting Them
(YHC) is also behind the creation of original, high-margin offerings—starting with SWOL Tequila. Developed in collaboration with producers in Jalisco, Mexico, the brand debuted with a viral campaign on TikTok under the hashtag #MysteryTequila, which drew more than 6 Mln views in its first month. (YHC) owns 100% of the revenue tied to this product. Coming next is Soleil Vino, a subscription-based wine club curated by sommeliers and hosted exclusively on CWSpirits.com. Members will receive premium selections delivered monthly, along with access to limited releases and reserve-tier products. With the rise of DTC models, Soleil Vino adds a compelling layer of recurring revenue and customer loyalty to the platform. Technology and Precision at the Core
From AI-enhanced product placement to dynamic audience targeting, (YHC) blends creativity with intelligence. Campaigns are optimized in real time. Every customer interaction feeds into the data stack. The result is a marketing engine that improves with every launch—and a platform that adapts faster than legacy players can respond. The company's deep control over its digital infrastructure means it can launch, test, and scale campaigns in days, not months. It's a new standard for this category—and one few are structurally equipped to match. A Full-Stack Model With Structural Advantages
What (YHC) has built is rare: a full-stack model that spans platform ownership, brand development, fulfillment, and analytics. That structure gives the company advantages across every layer of the funnel—from acquisition and conversion to retention and repeat purchase. As the broader industry moves online, (YHC) is already operating in the future. Its model doesn't rely on wholesalers, third-party attribution, or outdated retail practices. Instead, it's shaping the rules of a new era—one defined by data, direct access, and digital fluency. For those tracking the rise of modern commerce in traditionally slow-moving sectors, LQR House Inc. (NASDAQ: YHC) is a name worth watching. The shift is already underway—and this platform is helping lead it. With structural control already in place and momentum clearly accelerating, this is one name we're zeroing in on with renewed focus. The setup is unusual. The timing feels tight. And the model behind it is built for speed and scale. Here's why (YHC) is jumping straight to the top of our radar heading into this morning's session: 7 Reasons Why (YHC) Is Topping Our Watchlist This Morning
—Wednesday, July 16, 2025…
1. Razor-Thin Float: following a recent reverse split, (YHC) now has fewer than 1.1M shares available in its public float—an unusually compact structure that could lead to the potential for big swings if demand begins to shift. 2. Recent Momentum: between July 1 and July 14, (YHC) moved approximately 238%, highlighting its potential for continued momentum. 3. Platform Advantage: CWSpirits.com, the digital storefront run by (YHC), isn't just a listing site—it controls the full pipeline from curation and promotion to fulfillment and analytics. 4. Results-Driven Strategy: rather than focus on vague outreach, (YHC) builds campaigns that connect directly to sales through its own platform, using AI, data, and influencer-led visibility. 5. Creator Network Strength: with over 460 digital creators and more than 38 Mln followers in its orbit, (YHC) can activate awareness and interest at a scale few emerging platforms can match. 6. Brand Ownership: (YHC) owns high-margin labels like SWOL Tequila, which debuted with a viral TikTok campaign that reached over 6 Mln views within the first month. 7. Structural Model Built to Scale: from digital storefront to product incubation, campaign execution, and fulfillment—(YHC) operates a vertically integrated system rarely seen in this space. The pieces are in place, and the pace is picking up. This isn't a slow burn—it's the kind of setup that can tighten fast when attention hits. Momentum potential like this doesn't wait around. Pull Up (YHC) This Morning While It's Still Early…
LQR House Inc. (NASDAQ: YHC) isn't following the traditional blueprint—and that's exactly why it stands out. With a razor-thin float, a surge of recent momentum, and a fully integrated digital platform, (YHC) is positioning itself at the center of one of the most overlooked shifts in consumer commerce. It's not just running campaigns—it's measuring impact in real time. From platform control to creator reach and full-scale brand ownership, (YHC) is operating with a level of structural control that few in this category can replicate. We have all eyes on (YHC) this morning. Take a look at (YHC) while it's still early. (YHC) tapped $4.41 in the early session, marking an approximate 27% overnight move from yesterday's $3.46 open. And (YHC) is currently trending above several key moving averages tracked by Barchart. At the same time it's triggering multiple bullish signals on TradingView's technical analysis dashboard. Keep an eye out for my next update—it could be coming any moment. Sincerely, Alex Ramsay
Co-Founder / Managing Editor
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