| Thumzup’s app is intentionally designed to support both local and digital-first brands. Physical businesses appear in a scrollable vertical layout, while online brands are arranged in a horizontal carousel.
Users can filter by category or search for a specific name.
They can take photos in the app or upload from their camera roll, then caption and post—all without leaving the platform.
Whether it’s a coffee shop down the street or a fast-growing eCommerce brand, the experience is built for simplicity, speed, and shareability.
Momentum Fueled by Execution: What 2024 Revealed…
In 2024, Thumzup Media (Nasdaq: TZUP) expanded its advertiser base by more than double, crossing 600 active campaigns across industries ranging from local restaurants to real estate to digital-first consumer brands.
This growth came despite lean capital reserves—highlighting the platform’s appeal on its own merits.
Platform capabilities also advanced rapidly. Instagram Reels were added to the platform, allowing users to share short-form videos.
Elon Musk’s X (formerly Twitter) was also integrated in late 2024, further expanding reach.
To support agencies and larger advertisers, Thumzup launched an advanced dashboard with real-time analytics and campaign management tools.
Combined with an AI initiative in partnership with Tedras Global Solutions, these upgrades provide advertisers with actionable insights and streamlined execution.
The company also began rolling out geographically—with launches in South Florida and wider Los Angeles, and early traction in 12 states.
Focused regional campaigns are expected to expand from there.
Strategic Thinking: B-T-C and the Future of the Platform…
In a forward-looking move, Thumzup Media (Nasdaq: TZUP) acquired over 19 B-T-C, with Board approval to allocate up to 90% of its liquid assets into the asset.
The plan?
Introduce digital currency as a payment option for Thumzup’s gig economy team and evolve its Treasury Asset Strategy in line with modern preferences.
This move reflects a deliberate and forward-thinking shift—one that aligns with evolving user behavior and digital payment trends.
Digital wallets and decentralized payment options are becoming more accepted, especially among the younger, tech-savvy audience Thumzup naturally attracts through platforms like Instagram, TikTok, and X.
Digital Ad Growth Isn’t Slowing—Thumzup Media (Nasdaq: TZUP) Positions Itself to Ride That Trend
Across the U.S., there are over 33M small businesses.
A large portion already use digital channels to reach customers, and monthly spending on online outreach frequently sits in the three-figure range.
Even a modest slice of that could power serious activity for a platform like Thumzup Media (Nasdaq: TZUP).
Meta, which owns Facebook and Instagram, has over 8M advertisers—the majority of them small businesses.
These businesses have historically adopted digital platforms early, thanks to shorter sales cycles and a growing need for simple, effective solutions.
Thumzup Media (Nasdaq: TZUP) is targeting this same group.
If just 10% of U.S. small businesses dedicated 20% of their ad budgets to Thumzup Media (Nasdaq: TZUP), the platform could see roughly $1.9B in ad volume—with a projected annual revenue of over $400M.
While hitting those targets will require execution and key milestones along the way, leadership believes the company is on the right track.
The company has publicly stated its goal to grow its advertiser base by 10x by the end of 2025.
With integrations expanding, geographic rollouts accelerating, and agency tools now live, the roadmap to that goal is clearly underway.
Globally, digital ad spending reached an estimated $600B in 2024—and is projected to exceed $1.48T by 2034.
As this expansion continues, platforms like Thumzup that prioritize real user voices and streamlined access for brands may be uniquely positioned to participate in this long-term trend.
Recent Developments…
Insider Confidence: Open Market Purchases Signal Long-Term Commitment
On March 20, 2025, Thumzup Media (Nasdaq: TZUP) announced that its CEO and Founder, Robert Steele, purchased shares of the company on the open market—demonstrating personal conviction in the company's long-term potential.
This insider activity wasn't isolated: multiple executives and directors have reportedly participated in similar open market purchases over the past several months.
These moves come in parallel with an active share repurchase program, which reflects strong internal confidence and a desire to support shareholder value through disciplined share management.
Share Buyback Program of Up to $1M Officially Underway…
On March 13, 2025, the company revealed that its Board of Directors had formally authorized a share repurchase program of up to $1M.
This initiative is designed to give the company flexibility in managing its capital and improving shareholder alignment. CEO Robert Steele commented that the decision reflects management’s belief in the strength of the business model and its ongoing execution.
The buyback program, conducted in accordance with SEC regulations, gives Thumzup Media (Nasdaq: TZUP) the ability to repurchase shares over time in open-market transactions as conditions allow.
Advertiser Milestone: 700+ Active Campaigns and Growing
On March 11, 2025, Thumzup Media (Nasdaq: TZUP) announced that it had surpassed 700 active advertisers on its platform—marking a new high in platform adoption. This growth builds on a more than 230% increase in 2024, reflecting widespread demand from both local and national brands.
CEO Robert Steele noted that momentum continues to build as businesses across sectors—including restaurants, real estate, events, and consumer products—seek out more authentic, peer-driven marketing channels.
The company also reaffirmed its plans to continue geographic rollout and expand agency partnerships throughout 2025.
Thumzup Media (Nasdaq: TZUP) Applies the Same Network Strategy That Powered Uber and Airbnb… | 
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