Tuesday, July 8, 2025

You’re first. Our biggest collection of the year is here.

Hi !

I've been waiting all year to send this email.

Back to School is our biggest moment—and this year's collection is something truly special. We talk about it all year long at STATE, and I couldn't be more excited to finally share it with you!!

Every single style has been obsessed over—from the zipper pulls to the prints to the textures, we spend months perfecting each and every bag. We poured so much thought and heart into making bags that feel joyful, imaginative, and totally original… just like the kids who carry them.

Every year we're blown away by how quickly styles sell out and which ones become instant favorites. It's one of the best parts of the season—watching it all come to life and seeing what you gravitate toward.

We can't wait to see what you choose!

[SHOP BACK TO SCHOOL 2025]

Xx,
Jacq Tatelman
Co-Founder / CEO / Creative Director 

STATE Bags



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