Hi !
A few days into one of our most exciting collaborations ever, I'm still pinching myself.
Partnering with Mattel™ on Barbie™ and Hot Wheels™ has truly been a dream come true – not just for me personally, but for STATE as a brand. To see these iconic worlds come to life through our lens has been pure magic.
This moment has also made me pause and reflect on how far we've come. We started STATE to make a difference in kids' lives – through bags that spark confidence, creativity, and self-expression – and it's moments like these that remind me how grateful I am for the community that's helped us get here, especially during Back to School, a season that's always meant so much to us.
If you've already shopped the collection – thank you. If you haven't yet, I hope you take a moment to check it out. We poured so much heart into every detail, and we truly couldn't be prouder.
💖 Shop the Barbie™ Collection
🔥 Shop the Hot Wheels™ Collection
Thank you for being part of this journey!
Xx,
Jacq Tatelman
Co-Founder / CEO / Creative Director
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