Quick update...
Remember the other day when I mentioned orders were "coming in like crazy"?
Yeah, that was nothing.
We're down to our last cases of several sizes.
Here's what's happening: - People are finally realizing that July was just the WARM-UP.
- August is when summer really shows its teeth.
- And they're not waiting around to suffer through it in cotton socks.
They're done being the guy whose boots come off and everyone suddenly finds an excuse to leave the room.
Done with that mid-day sock change ritual just to survive their shift.
Kris S. figured this out: "I've dealt with sweaty feet my entire life. For the past 15 years I've powdered my socks and brought a spare pair to change into on lunch. I no longer have to do this."
Because once we sell through this inventory...
We're back to regular pricing.
And knowing our track record, that could happen faster than expected.
Especially with weather forecasts showing another heat wave incoming.
The math is simple:
Or pay full price later while your feet melt in whatever garbage you're wearing now.
Your call,
Zach
P.S. Cory Kuhn (New York lineman) said it best: "These socks are by far the best I've worn! It's crazy how they are so thick but they wick the moisture unbelievably well!" Don't say I didn't warn you.
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