I just got off a conference call with my warehouse team.
We're moving inventory so fast that our normal restocking can't keep up.
Others have maybe 20-30 pairs left.
My shipping manager is literally begging me to end this promotion.
"Zach, we can't sustain this pace. We're going to be sold out of everything."
And honestly? He's right.
We started this sale thinking we'd move some excess summer inventory.
Instead, we've created a feeding frenzy.
Because guys finally understand what they've been missing.
The freedom from constantly thinking about their feet.
The confidence of knowing they won't be "that guy" when the boots come off.
The relief of not having to powder, change, or strategize around foot misery.
Like Daniel L. who told us: "20 plus years loyal to Nike dri fit socks. No more! These Hollow socks wick away the moisture and eliminated my foot odor just as advertised."
We physically can't afford to keep giving away half our inventory.
So if you've been thinking about it...
Before we go back to normal pricing and you're stuck suffering through the rest of summer.
Don't say I didn't warn you,
Zach
P.S. This really is it. Once inventory hits critical levels, we're pulling the plug. Jay Satyshur (iron foundry worker) said it perfectly: "Best socks I ever had... They are that good for people looking for the best." Last chance to find out why.
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