Friday, July 25, 2025

Your brain’s full. Here’s how to fix it.

Win the war in your head
 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
In today's edition, Joe shares:
  • The ancient mental weapon that explorers and emperors used
  • How a few words a day can literally rewire your brain
  • Why writing like a warrior builds discipline like nothing else
 
Spartans!

Hi, it's Joe here, writing this week from stunning Croatia, where I've been writing notes after some interesting government conversations I'm having.

A Weapon, Not a Hobby

Writing notes and thoughts down is something I've done for a long time. When I was sixteen, I ran a pool business in Queens. I'd be out the door before sunrise, digging trenches and hauling gear all day. Then at night, when everyone else crashed, I'd scribble notes down, like numbers I needed to remember, problems to fix, and small wins. It wasn't poetic, instead it was totally practical. Writing helped me to focus when everything else felt like chaos.

Later on up in Vermont, when the winters got brutal and the bank was breathing down my neck during Spartan's early days, I kept that habit going. Some days, it was just one line in a notebook. Some days, it was a list of things I hated. It forced me to tell the truth and helped me survive.

That's how journaling has always been for me - a simple way to sharpen my mind when the world's trying to dull it.

The Old Way Works

You see the same thing in the lives of great leaders, warriors and explorers. Marcus Aurelius wrote Meditations while commanding armies. Shackleton documented his brutal Antarctic ordeal not to complain, but to stay present and sane during a time that would have crushed almost anyone. Musashi, the undefeated samurai, kept a war log that blended swordsmanship and self-mastery. Some reclusive monks I've met in Japan write one sentence a day for years, because reflection for them isn't optional, it's part of their discipline.

These greats didn't write to sound smart, but to stay sharp. When I've sat down with Navy SEALs, monks, and pro athletes, the one thing they all seem to have in common is this: they track their lives. They write, record, and therefore notice what matters.

Your Personal Journal Challenge

I created a Hard Way Journal to give you, me, and other Spartans a clear, structured way to sharpen our minds the same way we train our bodies. I didn't want it to be about fancy pages or hollow quotes, rather I see it as a power tool that works.

Each day, I challenge you to set targets, reflect on your training and life, identify what held you back, and double down on what worked. The format is simple but powerful, because we built it from research in neuroscience used by elite military units, pro endurance athletes, and thousands of Spartans who've already unlocked results.

This is how you learn from your training and daily life instead of just logging miles and going through the motions. You'll track goals that actually matter, log daily and weekly breakthroughs, recalibrate your mindset when things get tough, and build momentum the way it's always been built by those greats I mentioned: slowly, brutally, and for real.

We designed it to be durable and travel-ready. It can be stained with sweat and mud, and still be standing when you cross the next finish line.

If you're ready to go deeper with this challenge, we're also launching Project 300. This is your chance to train, track biomarkers, and journal every single day to see what happens when you live with full accountability - all expenses paid.

Regardless of what you do today, the journal should be non-negotiable. You train your body. Now train your mind to match.

Start writing,

Joe
 
PROVE YOU WANT IT

I had a job at 13 cleaning the pool of a wealthy guy named Vinnie. His house was massive. Every morning before school, I'd bike over there, clean his pool, and hustle back. One day, Vinnie saw me looking at his car and said, "Joe, you want something like this?" I nodded. He said, "Then show up earlier. Beat me to work." So the next day I showed up at 5 a.m. Then 4:30. Then before 4, just to prove I wanted it. He never paid me more, but he taught me something: consistency and discipline will take you further than talent ever will.

More stories: The Spartan Way by Joe De Sena.

 
You Ask, Joe Answers
Q: "I don't know what to write in a journal. Where do I even start?"
- Jim C.

A: If your brain feels like a mess, get it on paper. You don't need perfect grammar or some brilliant idea, you just need honesty. I tell people to write one line if that's all they've got. The point is to get your mind right so your actions follow. You can't win the war in front of you if you're losing the one in your head.

Aroo!

Question for Joe? Want to tell him what you think of The Hard Way? Email him at thehardway@spartan.com.
 
Humanity Made a Mistake with Smartphones
CLICK TO SHARE
 
They Said It
"The discipline of writing something down is the first step toward making it happen."
Lee Lacocca
 
The Hard Way Podcast with Joe
How an Ironman Mom Wins When Most People Quit
Joe De Sena chats with Ironman World Champion Chelsea Sodaro about how to stay driven, balanced, and resilient as a high-achiever and mom. She opens up about the challenges of returning to elite sport after childbirth, the importance of mindfulness and gratitude, and how to keep going when things get tough.
Watch The Latest Hard Way Video
One World, One Finish Line
The final day in Sparta brought champions across the finish line, but the real victory was bigger than medals. Athletes from every nation, faith, and background stood shoulder to shoulder united by grit, resilience, and the spirit of Spartan. It's an atmosphere many describe as the Olympics, a once-in-a-lifetime gathering where the world comes together as one.
 
 
 
To keep receiving this newsletter, sign up here.
WHAT DO YOU THINK OF THIS NEWSLETTER?
MEH SOLID AROO!
TRAIN EAT APP TEAMS

No comments:

Post a Comment