Hey friend,
I started Parade to create an underwear company that celebrated all of us. In the past three years of Parade, we launched a full range of nudes with makeup artist Fatimot Isadare and expanded our world of gender with New:Cotton for All alongside our community. But we're just getting started.
While most companies take shortcuts to expand their sizing–we worked with our community to redesign it from the ground up. After thousands of hours, hundreds of conversations and dozens of fittings– we listened to you to make the most comfortable pairs ever. From an increased gusset width to custom rises, our signature styles are now available in ten vibrant colors that you'll want to wear.
We know this is the beginning, and I want to thank you for supporting us as we continue to learn, grow, and evolve to build the underwear brand for everyone. Have feedback or thoughts? We can't wait to hear them— hi@yourparade.com.
P.S. Know a friend who might want to join the Parade? Share code FREEPAIR23 to give them a free pair of underwear.
Thank you <3
Cami, CEO & Founder
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