When deregulation went into effect in 1978, a wave of new carriers cropped up, eager to attract new customers to the skies with low fares. Not all of the existing carriers could easily adapt to the new competitive environment — along with the surging fuel prices and economic pressures of the era — and Braniff International Airways was one of the first major casualties. The airline was founded in 1928 but ceased operations in 1982. A second iteration of the airline, formed partly from the assets of the original, flew from 1984 to 1989, and today the brand lives through retail and licensing agreements. At the time it went out of business, the original Braniff had a fleet of over 100 aircraft.
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